Det här pressmeddelandet om en undersökning ComScore gjort är nog intressant läsning för alla som tittar in på den här bloggen: Search Marketing Vital for Brand Building and Driving Offline Sales for Consumer Packaged Goods Companies. Särskilt intressant tyckte jag följande var för egen del:
"73 percent of searchers were motivated by product research, 64 percent were seeking help with the purchase decision, 47 percent were looking for promotions and just 29 percent were specifically looking for the company website. Conversely, non-searchers’ top motivation was to obtain information on promotions (59 percent), to conduct product research (58 percent) or to obtain help with their purchase decision (44 percent)."
Fler köpguider
Ser ut som att våra köpguider är en vettig artikelserie att satsa vidare på liksom naturligtvis övriga faktasidor. De kräver emellertid en hel del i redaktionellt arbete.
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